Assistant Manager, CRM, Marketing

On-site
- Singapore, Central Singapore, Singapore
Allgreen Properties

Job description

Marketing Strategy & Execution

Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program’s overall objectives and brand vision.
Conduct market and audience research to recommend effective strategies for member acquisition and engagement.
Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.
Responsible for planning and managing the marketing budget, ensuring optimal allocation of resources.

Customer Experience & CRM

Map and optimize customer touchpoints to design seamless and engaging customer journeys.
Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns.
Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels.

Creative & Campaign Management

Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines.
Ensure that all creative outputs and messaging are consistent with the Program’s marketing objectives and brand identity.

Partnerships & Co-Marketing

Support the development and execution of co-branded marketing campaigns and strategic collaborations.
Identify and assess potential partners aligned with the Program’s strategic goals and audience.
Manage end-to-end partnership activations, including planning, coordination, rollout, and performance tracking.
Support partnership contract negotiations and coordinate internal approvals as required.

Other Responsibilities

Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.

Job requirements

Diploma in Communications/Marketing/Business or related discipline
Minimum 5 years of relevant experience in marketing, CRM, and partnership management
Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
Analytical mindset with experience designing automated, intelligent customer journeys
Creative thinker who generates innovative marketing ideas inspired by industry trends
Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
Self-motivated, proactive, and able to work both independently and collaboratively across teams
Strong written and verbal communication skills, with clear presentation abilities
Adaptable, mature, and energetic team player comfortable in fast-evolving environments
Methodical and systematic approach to work, maintaining quality under pressure
Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus

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Legal Agreements

By ticking this box:
I acknowledge that I have read, understood and agreed to KSL Group’s Recruitment Privacy Notice (the “Privacy Notice”), and consent to the collection, use and/or disclosure of my personal data for the purposes set out in the Privacy Notice. In the event that we have received your job application or personal data from any third party pursuant to the purposes set out in the Privacy Notice, you warrant that such third party has been duly authorised by you to disclose your personal data to us for the purposes set out in the Privacy Notice.
For applicants who are citizens of or residents in Indonesia or Saudi Arabia:
I acknowledge that I have been provided a copy of KSL Group’s Recruitment Privacy Notice (the “Privacy Notice”) relating to the collection, storage, use and disclosure of my personal data and have therefore been fully advised of how information collected about me may be used, stored and disclosed by KSL Group. ﻿I acknowledge and understand that I have the right to access, modify or delete any information concerning my personal profile at any time.  I consent to the KSL Group’s collection, storage, use and disclosure of my personal data, as set forth in the Privacy Notice. 

 
For applicants who are citizens of or residents in the Philippines:
In the course of determining whether to hire you for employment purposes, KSL Group will collect and process Personal Data relating to you and, if applicable, your relatives and character references. These Personal Data include information for identification and other personal circumstances, contact information, employment preferences, educational and employment background, personality attributes, skills, licenses, certifications, and other credentials, organizations and affiliations, and government-issued information and/or certifications or clearances particular to an individual. Collection of Personal Data shall be made through various channels such as third party background checks, and application forms, interviews, and online tests as well as assessments completed by you.
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Collect and process your Personal Data, as provided under applicable laws, regulations, and KSL Group’s Recruitment Privacy Notice, for KSL Group and its partners’ hiring purposes; 
Make your Personal Data available to KSL Group and its partners for them to process the Personal Data for their own benefit, for the same hiring purposes as indicated above; and 
Make your Personal Data available, and to permit KSL Group and its partners also to make your Personal Data available: To third parties who provide products or services to the KSL Group or its partners for the same hiring purposes as described above; and 
To other third parties, where required or permitted by law, including regulatory authorities, government agencies, as well as parties with whom you voluntarily transact.
You also confirm that, before providing us with the Personal Data of your relatives and character references (“Your Contacts”), you have obtained their consent to: (i) you collecting their Personal Data; (ii) you sharing the same with KSL Group and its partners, and the third parties as indicated above; and (iii) to the processing (for purposes of hiring you for employment) of their Personal Data by KSL Group and its partners indicated above as provided herein.
The Personal Data will be retained in KSL Group’s records as part of its potential talent pool for a period of 1 year, (“Personal Data Retention Period”). Unless retention for a longer period is required for reasonable cause, the disposition of Personal Data shall, upon the lapse of the Personal Data Retention Period, be effected by KSL Group in accordance with applicable laws and regulations.
You and Your Contacts are entitled to certain rights in relation to the Personal Data that may be collected from you (and from Your Contacts), including the right to access, correction, and to object to the processing, as well as the right to lodge a complaint before the National Privacy Commission in case of violation of your or Your Contacts’ rights as data subjects.
You may contact us at recruitment@kuokgroup.com.sg for any concerns regarding your Personal Data.

Assistant Manager, CRM, Marketing

Job description

Job requirements

All done!